In order to deeply implement the deployment of the "14th Five Year Plan for the Protection and Application of National Intellectual Property Rights" to strengthen the source protection of intellectual property rights, strengthen the supervision of the quality of intellectual property application registration, help business entities understand the relevant legal provisions and review process of trademark transfer, guide commercial trademark transfer applicants to follow the principle of honesty and credibility, reasonably submit trademark transfer applications, and prevent confusion or other adverse effects caused by trademark transfer, The China National Intellectual Property Administration has organized the preparation of the Guidelines on Trademark Transfer Procedures for reference by relevant business entities.